Defining The Target: Does Your Audience Want Or Need Your Startup?

Defining The Target: Does Your Audience Want Or Need Your Startup?

Starting a business can actually be a simple process. Pick a name, open a bank account in your name “doing business as” (aka dba) and you’re up and running. Starting a business that generates income and, eventually, profit…that’s another story entirely.

The problem with bringing in income is that it requires you, as the business owner, to offer something to your potential customers or consumers that they either want or need. It’s not enough to just have a great idea, you have to execute and bring that idea to life in a way that

Defining Personas

Need –

Want –

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